The Trustmark Companies Refresh Brands to Reflect Broad Employee Benefit Offerings

LAKE FOREST, Ill. – Trustmark Mutual Holding Company (The Trustmark Companies) has refreshed the branding of its subsidiaries to link them more closely to parent company Trustmark and better represent the broad range of employee benefit products and services offered across the organization.

“Trustmark has made several sizable acquisitions over the years, each with its own brand identity,” said Senior Vice President and Chief Marketing Officer Jim Coleman. “And we previously operated as a holding company of affiliated businesses. Now, we’re strategically collaborating across companies to offer customers more flexible and innovative products. This brand refresh more accurately represents Trustmark as an enterprise of four companies with a shared mission to improve people’s well-being through better health and greater financial security.”

The Trustmark Companies include Trustmark Voluntary Benefit Solutions, which offers employee-paid supplemental benefits; CoreSource, which delivers integrated health plan administration to midsize and larger companies; HealthFitness, providing population wellness programs, as well as corporate fitness center management; and Starmark, offering self-funded healthcare plan designs to smaller employers.

“Previously, each company logo differed in how it referenced Trustmark,” said Coleman. “From Voluntary Benefit Solutions, which included the Trustmark name in its logo to HealthFitness, which didn’t reference Trustmark at all.”

The refreshed logos now include the common secondary word mark, A Trustmark Company, directly beneath the primary word mark. “In addition,” said Coleman, “the Voluntary Benefit Solutions and Starmark logos have been simplified to create a consistent reference to Trustmark.”

“We have customers of one business who aren’t aware we own other, strategically related companies,” said Trustmark President and CEO Joe Pray. “This new visual treatment helps us tell our story. Trustmark is a company with $2 billion in assets and more than 4,000 associates across the country. The direct tie to Trustmark now illustrates for customers the greater size, strength and capabilities of the enterprise.”

About The Trustmark Companies
More than 100 years of Trust. Founded in 1913, Trustmark provides access to a full spectrum of employee benefits to improve health and financial well-being, including payroll-deducted voluntary products, benefits administration, group healthcare benefits, and population wellness programs and fitness center management. Trustmark’s success is based on building and maintaining trust through personal, responsive service and flexible, innovative benefit solutions. Visit us at

Cindy Gallaher